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Bernie gay pride shirts2/6/2024 The MBTA and Metro Transit Advertising, the MBTA's New York City based advertising agent, approved the designs for the ads. The hope was to drum up enough public support to run the ads on the MBTA in time for Boston's Pride march that June. The ads were meant to encourage the visibility of the LGBTQ community in Boston.īy March of 1974, Gay Media Action sent press packets detailing the ad campaign to media outlets in Boston. Toale, who was also a co-founder of Gay Media Action, explained that the rhino was chosen because “it is a much maligned and misunderstood animal” and that the color came from the mixture of pink and blue, a symbolic merger of the masculine and feminine. Two Boston artists, Daniel Thaxton and Bernie Toale, reimagined the rhino for a public ad campaign helmed by Gay Media Action-Advertising. This series of ads were created by Gay Media Action-Advertising to encourage the visibility of Boston's gay community. We're partnering with The History Project, which preserves these stories.Ī lavender rhino caused a lot of controversy in Boston during the 1970s. (Illustration by Arielle Gray/WBUR)Įach week this month, The ARTery will highlight a story from the archives of Greater Boston's LGBTQ history. Facebook Email The Lavender Rhino became a symbol of gay resistance in the 1970s.
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